employer brand refresh

We partnered with Purina to bring their employer brand to life with a comprehensive refresh that reflects their innovative spirit and commitment to pets and people. Our approach focused on developing a distinctive photography style, creating vibrant new assets that capture the heart of their workplace culture, and showcasing the passion behind the brand.

Through dynamic visuals, authentic storytelling, and a refreshed aesthetic, we’ve helped Purina stand out as an employer of choice, inviting top talent to join their mission of enriching the lives of pets and those who love them. This refresh celebrates Purina’s dedication to innovation, inclusion, and the power of human-animal bonds.

Rationale: Just as our pet food formulas are carefully crafted to ensure optimum health and well-being for our pets, we always go above and beyond to foster a nurturing and fulfilling work environment for our employees. That’s how we bring out the best. That’s our winning formula.