employer brand refresh & metaverse event
innovation [winner], RAD Awards 2025

Cornerstone OnDemand, a global leader in talent experience software, serves over 6,000 customers worldwide with a remote-first workforce of 4,000 employees across the US, Europe, India, and APAC. Our objective was twofold: to align all employees around a unified vision for their experience and position Cornerstone as a destination for exceptional talent where belonging and ambition thrive.

We developed the EVP “Tomorrow. Together.” to reflect the company’s innovative approach to workforce development and its collaborative culture. Complementing this, we created a bold visual identity that aligns with Cornerstone’s corporate branding.

To launch the EVP, we partnered with Cornerstone to deliver Cornerstone Spark, a 24-hour metaverse event engaging their entire global workforce. The event included live regional sessions, gamified activities, and custom-designed environments that highlighted the diversity and inclusivity of the organization. By mapping user journeys, designing immersive spaces, and incorporating interactive features, we created a dynamic platform to bring employees together and celebrate Cornerstone’s vision for the future.