art direction of employer brand film & photoshoot in India

Beam Suntory has an amazing historical legacy going back hundreds of years with a culture that combines the best of both the East and the West.

They asked us to help them activate their employer brand across 12 countries. We needed to bring everything together, to create a strong
and emotive employer brand which would:

• compliment the brand and cultural legacy
• make sense of their existing slogan and material
• resonate with people at Beam Suntory all around the world
• be easy for teams to adapt in their relative markets

The employer brand centers around having the freedom to be yourself and explore your potential. It aims to inspire and challenge people to explore new things and bring their ambitions to life.

The creative was designed to be easily localized to any business area in any country, with a series of pre-written headlines to use across the business areas. There was also the freedom for teams to create their own bespoke messaging by following a simple formula and guidance.

Ensuring that the employer brand truly represented our international audience, we supported local markets to carry out photo shoots with partners on the ground. This recently allowed me to travel to India for a once in a lifetime experience to direct a week long photoshoot and film that can be found on the following page.